analytics
strategy
online campaigns
We have launched and are developing the application Jemmy.
We have launched and are developing the application Jemmy.
Jemmy is a revolution in the catering and food delivery market. The app aggregates the best boxed diets and selected food brands in one place, offering the most flexible solution in its category.
Jemmy is a revolution in the catering and food delivery market. The app aggregates the best boxed diets and selected food brands in one place, offering the most flexible solution in its category.
what we do
The Jemmy campaign, designed by the Mamastudio graphic studio with our participation, received the 2023 KTR Silver Sword in the Digital category.
We participated in the development of Jemma's strategy long before the launch of the app. We supported the work on the business model, being responsible for estimating results, budgeting media spending and the plan for adding functionality.
As part of the early stage of the app's development, we provided know-how related to the analytical mechanisms necessary for implementation, and conducted several rounds of ASO fixes (optimizations subordinated to positioning within app stores such as the AppStore and PlayStore).
Currently, we participate in the development of the app, advise on the strategy and comprehensively support Jemma's online campaigns. We execute activities in Google, Meta, TikTok and Apple Search Ads networks, using different mechanics to achieve goals in terms of: number of installations, amount of revenue generated from in-app purchases, and brand awareness.
how we do
We execute activities on Jemma accounts, so that user data remains with the client and the results are fully transparent.
We worked out the goals and strategy together with the client. We also prepared the assumptions of the launch campaign, coordinating it with the launch of the app.
The media budget is flexible. Every month we plan expenses taking into account the estimated results.
We constantly analyze all creations used in campaigns. On this basis, we brief the graphic studio, with which we work closely on the production of ads.
As part of campaigns in the Meta network, we use a wide range of advertising formats, also making use of partner ads.
In the TikTok network, we mainly use the Spark Ads format, i.e. ads made in cooperation with influencers.
In Google Ads, we run campaigns on app installs, display, demand gen and search.
We run advertising activities in Apple Search Ads and recommend optimization of apps for position in app stores (ASO).
We optimize all campaigns several times a week, turning off the least effective solutions and boosting the ones with the best results.
Once a week, we present the client with analytical reports including campaign data, business data and app data.