We launched and continue to develop the Jemmy App.

We were involved in developing Jemmy’s strategy long before the app’s launch. We supported work on the business model, provided performance estimations, media budget planning, and functionality development roadmaps.

During the early stages of app development, we provided expertise on the analytical mechanisms necessary for implementation and conducted multiple rounds of App Store Optimization (ASO) for better positioning in App Store and Play Store.

Currently, we are actively engaged in the app’s development, advising on strategy, and managing Jemmy’s online campaigns comprehensively. These campaigns include Google, Meta, TikTok, and Apple Search Ads networks, utilizing various approaches to achieve goals such as app installations, in-app purchase revenue, and brand awareness.

Together with the client, we established goals and strategies. We also prepared the launch campaign concept, aligning it with the app’s debut.

The media budget is flexible, with monthly planning based on projected results.

We continuously analyze all ad creatives used in campaigns. Based on these analyses, we brief the graphic design studio, collaborating closely on ad production.

In the Meta network, we use a wide range of ad formats, including partner ads.

On TikTok, we primarily leverage Spark Ads, collaborating with influencers to boost engagement.

In Google Ads, we run app installation campaigns, display, demand generation, and search ads.

We also manage advertising efforts in Apple Search Ads and recommend app optimizations to improve its ranking in app stores (ASO).

All campaigns are optimized several times a week by shutting down less effective solutions and strengthening those that deliver the best results.

Every week, we present analytical reports to the client, covering campaign data, business metrics, and app-related insights.