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ecommerce

online campaigns

analytics

We manage online campaigns for Feum.

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Feum is an emerging furniture brand bringing a fresh perspective to design and sustainability. Founded by three friends, Feum focuses on unique design and sustainability. Feum furniture embodies the essence of European craftsmanship and a modern, sustainable lifestyle.

what we do

We’ve been managing Feum’s online campaigns since day one. Our focus is on driving sales and building brand awareness across Poland and Western Europe. We run campaigns on Google, Meta, and Pinterest advertising networks.

Our approach extends beyond running campaigns - we believe in true partnership. Before launching any campaigns, we conducted a market potential analysis and worked closely with the client to define goals and strategic direction. We then proposed the media budget size and its allocation across advertising networks.

We strive to combine our technical expertise in running performance-driven online campaigns with attention to detail in the creative sphere.

We support the client in the preparation of ad creatives by providing recommendations on required formats and sales mechanisms to be incorporated into the design process.

how we do it

Our campaigns are conducted on Feum’s accounts, ensuring that user data remains with the client and results are fully transparent.

Meta and Pinterest Campaigns focus on both sales and brand awareness. We use a wide variety of ad formats and continuously analyze audience reactions to the creatives. Based on frequent analyses and recommendations, we collaborate with the client to develop new resources for the campaigns.

Google Ads Campaigns are primarily search-focused, targeting high-intent buyers with carefully selected and regularly reviewed keywords.

We analyze data from the website and advertising networks to continuously optimize our activities. We also closely monitor competitor actions on an ongoing basis.

We optimize campaigns several times a week, turning off less effective solutions and enhancing those that deliver the best results.

We provide monthly analytical reports that contain detailed insights into creative and technical aspects. These reports, combined with regular meetings with the client, allow us to effectively plan future activities and gradually scale media spending.