© fridge by yde
online campaigns
ecommerce
strategy
analytics
We support fridge in developing digital channels and online sales.
We support fridge in developing digital channels and online sales.
Fridge is a pioneering brand that has been popularizing the category of natural cosmetics in Poland for nearly a decade.
Fridge is a pioneering brand that has been popularizing the category of natural cosmetics in Poland for nearly a decade.
© fridge by yde
what we do
As part of our partnership, we make use of platforms such as Facebook, Google, TikTok, and Allegro, among others.
Our role goes beyond running online campaigns. We also coordinate updates to the website, support brand management with analytical data from digital channels, and assist the client in entering new distribution platforms.
© fridge by yde
how we do it
Campaigns are executed on Fridge’s advertising accounts, ensuring user data remains with the client and results are fully transparent.
Through monthly reporting cycles and weekly status meetings, we refine strategies and introduce new advertising mechanisms and target groups.
We provide detailed recommendations for graphic assets and ad copy, while the client handles their production.
Campaigns are optimized multiple times a week, allowing us to deactivate underperforming tactics and enhance those delivering the best results.
A flexible budgeting methodology allows for frequent adjustments, improving optimization and enabling quick responses to market trends.
results
In the first year of collaboration, with a doubled budget and similar reach compared to the previous year, we achieved:
