© Chylak

ecommerce

analytics

online campaigns

strategy

We manage online campaigns for Chylak.

← back to projects

Chylak is one of the strongest Polish fashion brands, specializing in leather handbags and accessories known for their timeless design, premium quality, and attention to detail. Founded in 2014, the brand quickly gained popularity in Poland and has since expanded internationally.

© Chylak

what we do

We manage Chylak's online campaigns, focusing on driving sales and building brand awareness in Poland and Western Europe. Campaigns are executed across Google, Meta, and Pinterest networks.

We also support the client in the preparation of ad creatives by providing recommendations on required formats and sales mechanisms to be incorporated into the design process.

We analyze data from the sales system, website, and advertising networks, offering optimization suggestions and technical improvements to enhance performance.

© Chylak

how we do it

Our campaigns are conducted on Chylak's accounts, ensuring that user data remains with the client and results are fully transparent.

We strive to combine our technical expertise in running performance-driven online campaigns with attention to detail in the creative sphere. This is crucial while collaborating with a client whose strong brand is rooted in its sophisticated aesthetic and image.

Before launching campaigns, we worked with the client to define goals and strategy. We then proposed the media budget allocation across advertising networks.

In the media plan, we presented detailed guidelines for the graphic and text assets required for the ads, with the creation of these assets handled by the client.

Meta and Pinterest Campaigns focus on both sales and brand awareness. We use a wide variety of ad formats and continuously analyze audience reactions to the creatives. Based on frequent analyses and recommendations, we collaborate with the client to develop new resources for the campaigns.

Google Ads Campaigns are primarily search-focused, targeting high-intent buyers with carefully selected and regularly reviewed keywords.

We optimize campaigns several times a week, turning off less effective solutions and enhancing those that deliver the best results.

We provide monthly analytical reports that contain detailed insights into creative and technical aspects. These reports, combined with regular meetings with the client, allow us to effectively plan future activities and gradually scale media spending.