We support Agora Publishing House (Wydawnictwo Agora) in online promotion and sales of the selected books and music titles.

what we do

In collaboration with the Wydawnictwo Agora team, we run campaigns aimed at driving sales through the publisher's online store or supporting sales on partner platforms. Our efforts span multiple advertising networks, including Facebook, Google, Twitter, and TikTok.

Additionally, we assist Wydawnictwo Agora by implementing mechanisms to utilize data from various systems and operational areas and providing guidance on managing organic communication across social media channels.

how we do it

Campaigns are conducted on Agora’s advertising accounts, ensuring user data remains with the client and results are fully transparent.

For each campaign, we develop a strategy that includes audience segmentation, creative concepts for ads, and budget allocation.

Alongside the media plan, we provide detailed requirements for ad creatives and copy, though their production is handled by the client.

Campaigns are optimized several times a week to disable underperforming tactics and enhance those delivering the best results.

At the end of each project, we deliver an analytical report with insights into technical and creative aspects, enabling more effective planning for future campaigns.

We support Wydawnictwo Agora’s organic social media efforts by promoting posts and analyzing audience engagement. During monthly status meetings we share recommendations and insights based on data from our analysis.