We are responsible for campaigns supporting online sales of dobrekursy.it.

Our work began with configuring marketing tools, including Google Analytics 4, Google Ads conversions, Facebook Ads, and TikTok Ads. This setup enabled us to analyze results across the entire website and optimize performance-driven campaigns.

Thanks to setting up analytical tools, we were able to optimize campaigns for specific events, such as filling out a contact form or reading a blog post.

After collecting sufficient data, we launched remarketing campaigns targeting users who did not complete the contact form. We also created lookalike audiences to expand our reach.

Google Ads Campaigns focus primarily on search, targeting high-intent users with carefully selected and continuously monitored keywords.

TikTok platform allowed us to reach audiences at significantly lower cost—approximately 75% cheaper than Facebook and Instagram ads.

Campaigns undergo frequent optimization each week, ensuring that ineffective tactics are discontinued while successful ones are scaled up.

Regular meetings with the client help analyze the quality of acquired leads and adjust strategies accordingly.

Analytical reports, prepared monthly, include insights on technical and creative aspects to improve future campaigns.