analytics

strategy

online campaigns

We support online communication and sales for Klub Komediowy.

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Klub Komediowy (comedy club) is an iconic spot on Warsaw’s cultural scene. Its rich repertoire combines improvised formats with intelligent comedy rooted in the best traditions of Polish humor.

what we do

Our close long-term collaboration with Klub Komediowy focuses on managing all paid online advertising activities.

The main advertising channels include Google and Facebook networks. However, our partnership extends beyond campaign management.Based on data from advertising networks and sales systems, we provide strategic recommendations discussed monthly.

We assist with the club's technological projects, advising on optimal solutions and configuring analytical tools and user data flows to enhance performance-driven actions.

We create analyses and audits using data from organic communication, sales systems, advertising campaigns, and websites. These help the Klub’s team make informed decisions about communication strategy.

how we do it

Campaigns are run on Klub Komediowy’s accounts, ensuring user data stays with the client and results are fully transparent.

We update strategies and introduce new advertising mechanisms and target groups during monthly reports and weekly status meetings.

A key marketing element is promoting Facebook events, which generate organic reach through social proof and community engagement.

Campaigns are continuously optimized based on factors such as ticket sales percentages for specific shows to ensure the budget is allocated efficiently.

Monthly analytical reports include insights into technical and creative performance for better planning of future actions.

The Klub’s team creates texts and visuals for campaigns based on our recommendations.

Audits and analyses of organic communication are conducted as needed, as a response to specific client requirements.

results

We began our partnership in February 2021.

Together, we overcame the challenges brought by the pandemic. Comparing the first post-pandemic quarter to the same period before the pandemic, we achieved significant growth in key performance indicators:

increase in revenue

%

increase in website users

%