What is an e-commerce campaign diagnosis?

In e-commerce, advertising budget rarely burns through overnight. More often, it is lost gradually - through small mistakes that weaken performance month after month: incorrectly counted conversions, campaigns optimized for the wrong objective, a product feed with missing data, or remarketing that reaches people after they have already made a purchase.

From the outside, everything may look fine: campaigns are running, reports are coming in, ROAS looks right. But sales are not growing the way they should.

Below are the situations we hear about most often.

You are an owner or CEO:

a. The agency says the campaigns are doing well. Sales are not growing at the same pace as the reported ROAS. b. You are planning to scale the budget and want to know whether the account structure is ready for it. c. You have just changed agencies and taken over the accounts. You want to know what you are actually inheriting. d. You do not want to change agencies — you just want an independent opinion on whether you are paying for real work.

You are an e-commerce manager:

a. GA4 reports 1,200 transactions. Google Ads reports 1,800 conversions. Meta Ads reports 900. You need an external perspective to explain the discrepancies. b. PMax received 70% of the budget. You do not know what it did with it or how to check it. c. Tracking implemented two years ago stopped working after a platform update.

A campaign diagnosis is a one-off review of what is really happening with your advertising budget. We do not take over your accounts, change any settings, or get involved in day-to-day management. We look at the data, campaigns, tracked conversions, feed, and spending structure to identify which elements are working, which only look good in the report, and which may be genuinely blocking sales. The result is a document with conclusions and recommendations that gives you a concrete basis for making decisions - whether you want to keep working with your current agency, implement changes internally, or simply better understand what you are paying for.

The diagnosis covers the entire campaign ecosystem, not just ad accounts. We agree on the scope before we start.

→ Analytics and data - GTM and conversion event configuration, data quality in GA4, and verification of whether the “purchase” event is counting transactions multiple times.

→ Account structure and campaigns - Google Ads and Meta Ads. Performance Max: budget allocation, cannibalization, signals. Search: match types and overlap with PMax. Remarketing and exclusion lists.

→ Feed and product data - attribute errors, rejected products, and what percentage of the catalog is actually taking part in auctions.

→ Results - ROAS verification: platform data vs. actual sales data. Budget allocation across campaigns and channels. Places where budget disappears without conversions.

We run online sales for stores every day — from new brand launches and seasonal campaigns to scaling. We work with data, test, and remove barriers.

We know where mistakes most often hide because we fix them ourselves — in budgets, product files, conversion tracking, and reports.

If you want to see how we work in practice.

1. Conversation and scope definition We talk about your situation: channels, budget, current management, and what you want to check. We define the scope — a diagnosis for a store using one channel looks different from an e-commerce business running Google Ads, Meta Ads, a product feed, PMax, and several markets. If a diagnosis does not make sense in your case, we will tell you right away.

2. Analytics access We need access to data, not control over your account. We do not change settings, turn off campaigns, or take over management.

3. Analysis We check tracking, data, campaign structure, feed, budget allocation, and the places where reported results may differ from reality.

4. Working document and meeting You receive a document with conclusions and recommendations. Then we go through it together, so that after the meeting it is clear what is worth doing first.

Write a few sentences about your store, channels, and advertising budget. We will tell you what is worth checking.

→Ask for a campaign diagnosis