Mionetto x 4822

Mionetto is the market leader in the prosecco category in Poland. Our task is to strengthen this position by attracting new customers and increasing consumption frequency.

In our winning tender, we proposed a year-long strategy based on a matrix that considers two key dimensions of segmentation: the consumer’s generation (Z, X, Y) and the consumption context, which shapes the messaging. Due to legal restrictions, the campaign is exclusively run on Facebook, Instagram, and Audience Network.

We’re responsible for everything—from concept development, crafting slogans and ad copy, to creating graphics and animations (a whopping 334 files!), and finally, configuring and optimizing campaigns across the ad network. The adopted strategy involves a wide variety of content, so there’s plenty to keep us busy.

The campaign is now in full swing, so if you’re of legal drinking age and Meta thinks you love prosecco and appreciate top quality, you’ve likely seen one of our ads.