How we boosted Klub Komediowy revenue?

Klub Komediowy is an iconic comedy venue on Warsaw’s cultural map. We’ve written about our collaboration before. At the beginning of 2025, the client presented us with a new challenge: increasing ticket sales for summer performances —the period with the lowest attendance.

There are several reasons, and together they paint a clear picture: people simply spend less time indoors.

1. Good weather means people prefer outdoor activities. During the warmer months, most choose to spend their free time outside.
2. Vacations. Many plan longer summer trips or weekend getaways. Even those who stay in Warsaw tend to spend more time out of the house.
3. Competing events. Summer is packed with festivals, concerts, and outdoor happenings that easily draw attention away from indoor shows

To tackle this, we developed a set of recommendations and discussed them during a joint workshop with the Klub Komediowy team. That’s where the idea for the Summer Comedy Pass emerged. The goal was to encourage returning visits, strengthen customer loyalty, and smooth out the attendance across the summer months. Advance pass sales also made it easier to forecast interest in specific shows and to optimize both the repertoire and promotional strategy we manage for Klub Komediowy.

In early May, we launched pass sales supported by a targeted media campaign. The passes sold out in just three weeks. The campaign delivered a ROAS of 17.64.

Facing similar challenges — seasonality, sales dips, difficult months? If you're looking for ways to tackle them, let’s talk. A fresh perspective can make all the difference.