16.01.23 / news
Autor: Kuba Puzyna
We assessed client satisfaction in Q4 2022.
Net Promoter Score (NPS) is the most commonly used method in business to measure customer loyalty and satisfaction. In our survey, we asked: "Would you recommend our services to a trusted person looking for online campaign management?" Responses on a 10-point scale are categorized as: promoters (9-10), passives (7-8), detractors (1-6). The NPS is calculated by subtracting the percentage of detractors from the percentage of promoters.
For advertising agencies an NPS above 50 is considered good, above 60 is very good, above 70 places the agency among the top performers in the industry.
Our score? 86.7. Pretty amazing, right?
We also asked about our strengths and weaknesses, using two approaches. Closed question: a list of competencies where clients could rate each as a strength, neutral, or weakness. Open question: Clients shared, in their own words, what they value most in our collaboration and where they see room for improvement.
All of our clients emphasized that collaboration atmosphere and analytical expertise are our strong points. Almost all (86.7%) also identified the following as strengths- technological expertise, clarity in reports and agreements, proactivity and quick response times.
For no single competency did we receive more than one response marking it as a weakness.