strategy
online campaigns
We support the Tak Lepiej (It's Better This Way) social campaign.
We support the Tak Lepiej (It's Better This Way) social campaign.
We are pleased to collaborate on the "Tak Lepiej" project, a multifaceted social campaign aimed at shaping the attitudes of Poles towards the energy and ecological transformation.
We believe that the green transformation is a topic that needs to be discussed in a simple and accessible way because it affects the quality of life of local communities.
We are pleased to collaborate on the "Tak Lepiej" project, a multifaceted social campaign aimed at shaping the attitudes of Poles towards the energy and ecological transformation. We believe that the green transformation is a topic that needs to be discussed in a simple and accessible way because it affects the quality of life of local communities.
© tak lepiej
what we do
We proposed the idea and the name for the campaign: "Tak Lepiej".
Subsequently, the partner consortium conducted in-depth research, which resulted in the report titled "Energy Transformation in the Eyes of Polish Women and Men".
Based on the collected data and insights from the report, we prepared an awareness campaign. We were responsible for creating the logo, Key Visual, and advertising creatives.
Additionally, we developed content creation guidelines, adapting the language and formats to different target groups, which allows the campaign on Meta platforms to effectively reach selected audience segments.
© tak lepiej
how we do it
The campaign was designed to talk about complicated things in simple language. Instead of intimidating with complex terms, we want to show that changing habits simply makes life more economical, practical – it's better this way.
As part of the campaign, we prepared a strategy, a coherent visual identity system, and a detailed communication manual for partners. This ensures all involved entities can speak with one voice.
Our actions aim to transform the audience's attitude from passive to proactive. We want to show them what specific actions they can take in their lives to embrace the transformation and see the opportunities within it.
We provide simple, fact-based examples so they understand that these changes will bring them measurable benefits. As Natalia Gnoińska, President of the F8M Foundation, says: the cheapest and cleanest energy is the one that has not been produced.
The project is backed by a consortium of five partner organizations: the F8M Foundation, the Polish Green Building Council (PLGBC), the Polish Society for Futures Studies, the Pro Carpathia Association, and ZieloneGodziny.pl. The campaign is carried out as part of the public task "Conducting educational, research-and-development, and training-and-advisory activities in the area of green and energy transformation," which is part of the National Recovery Plan (KPO) investment.
