© next film
strategy
online campaigns
analytics
We support Next Film in leveraging the internet to boost attendance and drive sales.
We support Next Film in leveraging the internet to boost attendance and drive sales.
Next Film is a distributor and producer specializing in Polish feature films for cinema.
Next Film is a distributor and producer specializing in Polish feature films for cinema.
© next film
what we do
Our collaboration with Next Film began by supporting their digital transformation efforts. We configured advanced analytics for the website www.nextfilm.pl and set up Google Data Studio dashboards, enabling campaign management based on integrated marketing data from various sources.
The campaigns we run for Next Film utilize Facebook, Google, and TikTok to drive cinema attendance or promote DVD sales of released films.
© next film
how we do it
Campaigns are conducted on Next Film's advertising accounts, ensuring user data remains with the client and results are fully transparent.
For each campaign, we develop a strategy covering communication stages, audience segmentation, creative ad concepts, and budget allocation.
Alongside the media plan, we provide detailed recommendations for the graphic and textual assets needed for ads, though their creation is handled by the client.
Campaigns are optimized multiple times a week, allowing us to disable ineffective tactics and enhance those delivering the best results.
Each campaign is concluded with an analytical report providing insights into both technical and creative aspects, enabling more effective planning for future activities.
