analytics
ecommerce
online campaigns
We are implementing online marketing campaigns to increase sales for Nautica publishing house.
We are implementing online marketing campaigns to increase sales for Nautica publishing house.
Nautica is a leading publisher of sailing literature in Poland.
Nautica is a leading publisher of sailing literature in Poland.
© wydawnictwo nautica
what we do
We manage Nautica's sales campaigns on Facebook and Google advertising networks.
In addition to driving ongoing online sales, we support the launch of new titles and recommend actions beyond advertising campaigns to improve overall business performance.
© wydawnictwo nautica
how we do it
We began by configuring advanced analytical tools, allowing us to run product campaigns and analyze customer purchasing behaviors in detail.
Campaigns are managed on Nautica's advertising accounts, ensuring user data remains with the client and results are fully transparent.
For each campaign, we develop a tailored strategy that includes audience segmentation, creative concepts for ads, and budget allocation.
Alongside the media plan, we provide detailed guidelines for the graphic and textual assets needed for ads, with their production handled by the client.
Campaigns are optimized several times a week to disable underperforming tactics and strengthen those delivering the best results.
At the end of each project, we deliver an analytical report containing insights on technical and creative aspects, aligned with the client’s business goals. This enables more effective planning for future campaigns.
results
In the first 6 months of collaboration, compared to the same period year-on-year, we achieved:
