ecommerce
analytics
online campaigns
We managed online sales for the 2023 edition of the KAL calendar.
We managed online sales for the 2023 edition of the KAL calendar.
KAL is a minimalist wall calendar known for its timeless design. In a world dominated by technology, KAL celebrates the art of handwritten notes and traditional time planning.
KAL is a minimalist wall calendar known for its timeless design. In a world dominated by technology, KAL celebrates the art of handwritten notes and traditional time planning.
© Kal-Store
what we do
We handled all paid online activities for the Kalstore brand to drive sales of the 2023 calendar. Campaigns were executed across Facebook, Google, and Pinterest networks, targeting both Polish and European markets.
Our collaboration began with the implementation of advanced analytical tools, that enabled us to conduct effective performance-driven campaigns and detailed analysis of customer purchasing behaviors.
© Kal-Store
how we do it
Paid campaigns were executed on Kalstore's accounts, ensuring that user data remained with the client and results were fully transparent.
Before launching campaigns, we worked with the client to develop a strategy that included segmenting target audiences. Based on sales data from previous years, we identified key locations for displaying ads.
We outlined a budget distribution plan over time and across platforms, factoring in seasonality.
Along with the media plan, we provided detailed guidelines for the graphic and text assets needed for ads, with their creation handled by the client.
Campaigns were continuously optimized, allowing us to disable ineffective approaches and strengthen the ones delivering the best results. This included flexible adjustments to media budgets as needed.
Monthly analytical reports covered technical and creative insights. Combined with regular meetings, these reports contributed to further effective actions.
From the four-month campaign period, we gathered valuable insights regarding targeting, ad creatives, and peak sales periods—recommendations that can drive even better results in future campaigns.
results
Over the campaign period, compared to the same period in the previous year, we achieved:
