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ecommerce

online campaigns

analytics

We manage online campaigns for the Gtechniq brand.

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Gtechniq specializes in surface protection for cars, boats, and bicycles. Founded in the UK, the company has been creating ceramic coatings and protective solutions for vehicle care since 2001.

© Gtechniq

what we do

We build brand awareness, generate leads, and boost sales.

Our collaboration with the Polish branch of Gtechniq began in March 2022 with the launch of a lead generation campaign promoting ceramic coating services for cars.

Our activities span a wide range of objectives, but the primary goal is to establish Gtechniq as a top-of-mind brand in the vehicle surface protection category. Beyond awareness campaigns, we also optimize sales-oriented advertising to deliver measurable results.

© Gtechniq

how we do it

Our activities are conducted on Gtechniq's accounts, ensuring user data remains with the client and results are fully transparent.

We execute campaigns on Meta and Google advertising networks.

We started by setting up marketing tools, including Google Analytics, Google Ads conversions, and Meta Ads tracking. This enables optimization for specific events, such as "submit form" clicks, abandoned carts, or newsletter sign-ups.

Before launching any campaign, we work with the client to define the strategy and objectives. We then propose budget allocation across the advertising networks.

In Meta network, our efforts focus not only on building brand awareness but also on increasing sales and increasing engagement.

In Google campaigns, we utilize search ads and YouTube ads to reach relevant audiences.

We optimize campaigns multiple times a week, eliminating less effective solutions and enhancing those that deliver the best results.

For every project and at its conclusion, we prepare an analytical report with insights and recommendations for technical and creative improvements. Combined with client meetings, these reports help ensure increasingly effective campaigns for future projects.