lead generation
analytics
online campaigns
We help Black Rabbit acquire business clients.
Black Rabbit are masters of video storytelling for tech companies. They conceptualize, direct, and produce various types of videos—advertising, explainers, and more. They seem to be doing it well, having won gold at Cannes, Grand Prix Golden Drum, silver at MIXX, Advertising Creators Club awards, and many other prestigious awards.
We are responsible for online activities that generate high-quality leads.
Our collaboration began with the setup of analytical mechanisms. By collecting and passing data on user behavior on the website (engagement, landing page views, contact forms, and form submissions) to advertising platforms, we optimize campaigns to attract higher-quality traffic (users showing significant interest) and ultimately better conversions in the form of leads.
The client evaluates the acquired leads and provides feedback on their quality. This collaborative model allows us to recommend new advertising strategies effectively and identify areas for improvement.
The selection of a contractor for a major project in business is often a long-term, multi-stage process. A B2B client rarely makes a decision impulsively. Their choice is typically preceded by research and market analysis. Even outside the procurement cycle, industry experts remain interested in which companies deliver standout projects. Therefore, while maintaining cost-efficiency, it is important to analyze indicators beyond conversions alone. Building awareness among potential clients early often pays off when they are ready to choose a contractor.
The campaigns we run target precisely selected potential clients, but their geographical reach is broad—covering all of Europe, the Middle East, and Asia. One crucial area of our collaboration involves analyzing and continuously seeking markets that deliver optimal business results.
Our campaigns are carried out on Meta, Google, and, of course, LinkedIn advertising networks.
Advertising campaigns are executed on Black Rabbit’s accounts, ensuring user data remains with the client and results are fully transparent.
The client is responsible for creating advertising creatives and campaign copy.
We utilize LinkedIn’s possibilities to reach well-defined groups of potential clients with Black Rabbit’s offerings.
In Google Ads, our efforts focus primarily on search campaigns targeted at individuals with high intent.
Social media activities emphasize building Black Rabbit’s reputation as an expert in the video production industry.
We use a variety of advertising formats, ranging from videos to PDF documents.
Together with Black Rabbit, we continuously explore new markets for campaigns.
Campaigns are optimized regularly, allowing us to deactivate less effective solutions and strengthen those that deliver the best results.
Our goal is to generate high-quality leads, so we shut down activities that yield poor-quality leads as part of the optimization process. Client feedback is critical to achieving this.
Once a month, we hold an online meeting to discuss results based on a detailed report prepared by our team. We present campaign data and provide recommendations for future actions.