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analytics

online campaigns

We support Abalone Poland in online recruitment and client acquisition.

← back to clients

Abalone Group is a French company with over 30 years of experience, specializing in recruitment within the technology sector. Known for its commitment to sustainable development, the Polish branch provides services in sourcing skilled workers for permanent and temporary contracts both in Poland and abroad.

© Abalone Poland

what we do

We run recruitment campaigns on Meta and Google advertising networks, as well as lead generation campaigns on Google and LinkedIn.

Our collaboration began with the configuration of analytical tools, enabling us to optimize campaigns for key business objectives and conduct in-depth analysis of user behavior and campaign results.

© Abalone Poland

how we do it

Campaigns are managed on Abalone’s advertising accounts, ensuring user data remains with the client and results are fully transparent.

Facebook Campaigns are focused on attracting potential candidates through instant forms.

Google Search Ads have been designed to target both job candidates and generate B2B leads.

LinkedIn Campaigns are used to reach precisely defined groups of potential clients with Abalone’s offerings.

Campaigns are optimized multiple times a week by turning off underperforming tactics and focusing on those delivering the best results.

Weekly meetings with the client are held to discuss results, assess application quality, and plan the next steps.

results

Since taking over campaign management, we have achieved to:

reduce the cost per application by

64%